Link building is a cardinal aspect of digital marketing and search engine optimization activities. It helps improve the search engine ranking of the website, bring organic traffic, improve authority and credibility, and more. it helps in giving an edge over competitors, but only when a well-executed link-building strategy is used to create quality links.
The quality and relevance of the websites linking to yours matter. Building spammy or low-quality links can actually harm your websiteand ultimately your brand reputation. Therefore, it’s essential to focus on acquiring high-quality, natural, and relevant backlinks through ethical and white-hat link-building strategies. Connecting with local SEO companies also helps businesses get quality backlinks.
In this blog, we will take a look at the trending ways to generate high-quality, natural backlinks that provide long-term value to your website in terms of diverse traffic and improved SEO for an extended period of time. Let’s dive in!
Best practices for link-building
Here are a couple of practices to consider that you should know before jumping on the link-building bandwagon.
- Consider high-authority websites to get the best backlinks.
- You can build links with the attribute rel= do follow, which means domain authority passes to your website’s link. It automatically increases your website’s authority.
- A higher number of do-follow backlinks increases domain authority, so try to get them more.
- Create the anchor text of the backlink that resembles the ranking keywords.
How to build links? 7 ways to consider
Building high-quality and relevant links to your website is crucial for Internet marketing and online visibility. Here are seven effective ways to build links:
Analyze the competitor’s backlinking
Link building is a tedious task that requires a lot of homework to do. However, looking at the backlink profiles of the competitors will make the work easier. It helps identify link-building opportunities and provides insights into the link-building strategies of successful websites in your industry.
Determine who your main competitors are in your niche or industry. Select a backlink analysis tool such as Ahrefs, Moz, SEMrush, and Majestic to access the competition’s backlink data. Thereafter, review the backlink metrics, including the total number of backlinks, link quality, referring domains, and the domain authority (DA) of linking websites.
Post-evaluating the link-building strategies of the competition, formulate your website’s link-building strategy that incorporates the insights gained from your competitors’ backlink profiles.
Brand mentions that are unlinked
When your brand is mentioned on the internet without a link, it means the brand is well-known but the website’s link is not known to the mentioning party. It makes perfect sense to reach out to the mentioned parties and request that they add a link to your website. It requires you to use online monitoring tools and services like Google Alerts, Brand24, or Ahrefs’ Content Explorer to track mentions of your brand or website.
Regularly review your social media mentions, blog posts, articles, and forums to identify instances where your brand is mentioned without a hyperlink. Thereafter, prioritize and verify mentions before contacting the website responsible for the unlinked mention. Continuously repeating this process would help in getting valuable and relevant links for your website’s SEO.
Fix broken links to build your links
It’s a white-hat link-building strategy that involves identifying broken or dead links on other websites and then reaching out to the website owner to suggest replacing the broken link with a link to your relevant and high-quality content. It works out because a broken link results in a bad experience that no websiteowner wants.
Start by identifying websites that have content related to your own. Use backlink analytics tools like Ahrefs, SEMrush, or Moz to find websites that have a good domain authority. Leverage broken link checker tools like Check My Links, or Dead Link Checker to scan the selected websites for broken links. Thereafter, find broken links that have content similar to what you have on your website before reaching out to the website.
It’s a win-win situation where website owners benefit from having functional links, and you gain valuable links to your content. Broken link building is one of the effective SEO techniques to drive organic traffic.
Get organic links with valuable content
Presently, users look for quality content and your target audience is no different. It helps you get organic backlinks, which requires you to create unique content. Generally, graphs, surveys, research, case studies, and infographics are the most common types of content that include valuable data with links.
Optimizing data-driven content for search engines by incorporating relevant keywords, meta tags, and a clear and concise title and description will increase the chances that people cite the same.
Outreach and Relationship Building
Establishing relationships with influencers, bloggers, and website owners in niche industries and asking them to link websites is the most common link-building strategy. You can reach out to them with personalized outreach emails or messages that provide reasons to other websites to link your content. Thereafter, the interested websites offer to collaborate on content, and then share your content.
In return, when websites find your content valuable enough, they may naturally link to your website or mention your content.
Participate in online community and forum
When you focus on contributing to the community’s knowledge and helping others, the links will come naturally as a result of your active and respected presence within the community. For building links through active participation in online communities and forums, look for communities where discussions related to your expertise or content regularly take place. After identifying the relevant community and forums, join the selected communities and create your profile after understanding their guidelines.
After understanding the discussions, engage in discussions by providing thoughtful and valuable contributions. Answer questions, offer solutions, and share insights related to your expertise. With helpful and accurate information, you build trust and credibility within the community. When relevant, link your website strategically that add value to the discussion. Networking also creates opportunities for link-building.
Guest Blogging
Guest blogging is about writing and publishing a blog for other websites that in return provides a backlink to your websit. Partner with authoritative websites and write guest posts for them in your niche or industry. Ensure your guest post content provide valuable insights and information to the target audience. Include a link back to your website within the content or author bio.
This way your website will get exposure and the guest blogging website get potential traffic with free, high-quality content.
Which way is the best to consider?
We have reached just the tip of the iceberg with these top seven trending ways to build links. There are dozens of link-building strategies that enable websites to build quality links. However, the seven ideas that we have provided here are some of the best to consider. Using the right strategy and tools, you can generate maximum, high-quality backlinks that increase website ranking. Start trying the link-building ideas and find out which one remains the most successful in exploring more opportunities with building links.
Hold on! SEO is an artful technique that requires the professional support of SEO experts for SEO endeavors such as link building. However, there are options to seek SEO expertise- SEO agencies and freelancers. Explore which is the best alternative to consider- SEO agency vs. freelancers before employing any of the ways for creating quality backlinks.
