Guest posting can be one of the best ways to increase traffic to your website. But, this is only true if you write them properly. A lot of business owners are attempting to write their own guest posts in an attempt to save money. However, without the right knowledge, they are making a lot of mistakes that are costly. Here are some common mistakes we see a lot and that you should avoid when it comes to guest posting.
Offering Low-Quality Posts
One mistake that we see a lot of people making when it comes to guest posting is creating low-quality content. In other words, since they are writing for another blog, they believe that the quality of the content does not have to be as high as it is on their own website. But, this is the wrong mentality to have. In fact, it could render your guest posting a waste of time.
Remember that you want people to click through to your website. They are not going to do this on a blog post that is boring, poorly written or that does not offer any valuable information. They are only going to visit the link if they like what they have read. So, while you might think it is better to aim for quantity over quality, this is not going to work for guest posting. Always write your best content and aim to deliver fresh, unique and engaging content for the blog’s audience.
This is not to say that guest posting is easy. Indeed, writing content for people to read can be tricky and this is especially true if you do not have a lot of experience doing it. This is why people are choosing to work with companies like Linkplicity that offer a guest posting service.
Ignoring the Audience
We know that you want to create guest posts that interest you and fit with your brand. But, one of the most important things you have to think about when you choose a topic is the interests of the audience. In other words, you have to consider the people that visit the blog you are posting on. What are their interests and what do they like to read? If you create a post about something that is totally irrelevant to them, you are not going to get any readers or anyone heading over to your website.
So, choose a topic that is going to fit with your brand and interest the audience of the blog. You can still use your own style of writing and have fun with the post. But, the purpose of writing guest posts is for people to read your posts and be interested enough to visit your website.
Making Your Business the Focus
We know that guest posting is meant to share a link to your website and drive traffic there. This is with the hope that you can increase your sales and get the name of your business out there. But, you have to make sure that your business is not the focus of the guest post you are writing. This is going to read like it is a promotional post or sales pitch. An audience does not like this and they are less likely to read it.
Unfortunately, a lot of businesses use the whole guest post to show off their products and write all about themselves. People do not want to read something that is like an ad and this is going to be a waste of time.
Forgetting the Link
The whole point of a guest blog is to include a link back to your website. This is how the audience is going to find out more about you and what you have to offer. But, there can be rules when it comes to links. For example, some websites will not allow you to include the link in the body of the post. You should know how to write a good author bio that will be catchy and memorable.
However, it is common for people to forget to include the link at all. Since they cannot include one or two in the body, they forget to include one in their author bio. This is going to defeat the purpose of the guest blog post and it will not drive traffic to the website. Note that some websites are generous and allow you to include more than one link. This is something that you can take advantage of and communicate with the readers.
