So you’re a virtual assistant looking to expand your horizons… Well, you’ve come to the right place!
Pinterest marketing has taken off recently, and it is essential to know the tasks you may have to do to help your clients.
Maybe you want to be the new expert on Pinterest management services, or you want to earn extra money with a side hustle – learning is always the way forward.
Read through the responsibilities you may face below. They will help you understand what is needed for the job and give you the confidence to convince your next client to hire you.
1. Understand Marketing Objectives
Creating traffic to your website is only the beginning.
You can’t just throw up Pins and re-pin other peoples’ content willy-nilly hoping it will generate some numbers!
Good practice for Pinterest management services is knowing the purpose of every Pin!
There are several purposes for the pins including:
- Awareness
- Traffic
- Lead management
- Products
- Sales
It’s also good practice to check the backlinks on the Pins to ensure good CTAs and optimisation.
A knowledgeable Pinterest manager will work with the client to make sure visitors get what they need. Remember, Pinterest gives you the traffic, but the website will convert that to leads.
2. Analytics
Creating a compelling and successful Pinterest strategy starts with some stats on how the business runs.
Check out the information on Google Analytics or other software to better understand the traffic, customer behaviour, clicks, and engagement rate.
Also consider re-pins and pins from other established accounts/websites (Etsy, YouTube).
Pinterest strategies should begin with knowledge of what to target and what kind of content would do well for the client, which is vital for providing effective Pinterest management services.
3. Research
All good marketing strategies always involve research.
For Pinterest, this is usually keyword research and competitor analysis.
Keywords should always be included in the profile’s ‘about’ section, titles of boards and their descriptions as well as pin descriptions.
Staking out the competition is not about copying content. You and your client have a unique brand, unique view and voice. Checking out competitors can help with inspiration, looking at what works well for them and how can it be adapted to you.
Under no circumstances do you copy people’s content! If your suggestions to the client are otherwise, perhaps Pinterest management services are not for you.
4. Curating Content
As a Pinterest manager, your goal is to ensure your clients business is seen as the primary curator of the best, fresh ideas and content.
A pin-only strategy wouldn’t work because Pinterest is used for inspiration, not shopping. By creating useful content, you are more likely to get the interactions that you want.
5. Schedules and Content Calendars
Pinterest content takes time to show up on different feeds. Planning around this would help your client be ahead of time and also be relevant.
This may mean posting Halloween pins in mid-summer, or Christmas gifts when it is Halloween.
Pinterest is very different this way, as most other marketing platforms do that last-minute – Facebook or Instagram. This does not work for Pinterest.
So, in your Pinterest management services, you can focus on creating content in batches that would work much better for Pinterest and would help plan in advance for that.
6. Update Reports
One of the best practices to include among your Pinterest management services is reports!
Clients love to know about your progress and how much help you provide for them, but maybe reading a 30-page essay would be a bit tedious – especially if you make them regularly.
Instead, walk your clients through your progress during a video call where you can show them some analysis and stats.
Show them the content you are making/using as well as metrics you’ve analysed to optimise your strategy and how you can make it even better in the future.
Conclusion
Being a Pinterest manager is not complicated, but you have to stay on top of things and be thorough in your work.
Hopefully, these responsibilities are in line with your goals, and you can confidently add Pinterest management services to your long list of duties as a virtual assistant.
Author Bio:
Kornelija Dedelaite is a writer and researcher who lives in London. She is Working for Kemistri. When she is not writing, she can be found clutching onto her camera or planning her next big trip abroad.
