Nearly half of internet traffic carries bots. If you have a website, there is a likelihood that your network will host bot traffic. It’s for this reason that bot management carries a great deal of significance for online brands. You have to invest in a reliable bot manager to keep your website safe. In this article, we’ll discuss what bot management is and why it’s important for your website.
What is Bot Management?
In simple terms, bot management refers to the action of identifying the activities of the bots on your network. It involves ascertaining the intentions of every bot present on your network. According to a 2015 article by ResearchGate, the goal here is for the bot manager to respond accordingly in respect to the bot traffic coming to your network.
Bot management has to differentiate between the following:
· Genuine human traffic and bot traffic
· Good bots and bad bots
The growth of technology makes it more sophisticated to differentiate between genuine human traffic and bot traffic. Bots have the capacity to mimic the behavior of humans, thus making it difficult to differentiate the two. That’s why it’s important to have the right bot management solution.
Nevertheless, there are bots that are important for your site. These are the good bots. For example, Googlebot is a vital bot as it makes it possible for websites to be visible on Google’s SERP. It indexes websites so that your target audience can find them. For good bots, you shouldn’t block them as they have significant importance for your website. Therefore, based on the information above, bot management should be able to identify bad bot traffic and control it effectively.
Why You Need Bot Management
Clearly, bot management is cardinal in today’s online environment. Without it, you’ll leave your website vulnerable to bad bots that can cause serious issues on your website. Here are the reasons why you need to invest in bot management.
· Detection of Bot Activities
Bot management plays an important role in identifying bot activities. A good bot management system should be able to determine whether your network has good or bad bots. Moreover, it should be able to identify the bad bots mimicking human users. As an online business, you need to invest in bot management so as to take advantage of good bots as well as limiting the spread of bad bots. Proper bot management practice deems it necessary to block the bots that are disruptive to your site.
Something else that you should take note of is that not all good bots are necessary for your website. That’s where bot management comes in. If you have a quality bot management solution, you should be able to know the good bots that are beneficial to your site. If some of the good bot traffic isn’t useful to your site, you should block it as well to avoid waste of resources. The good thing with bot management is that it gives you real time management of bots. As long as you know the intention of particular bots, you’ll be able to take the necessary action. A bot manager that carefully assesses the intention of bots is a valuable tool for your website.
· Protecting the Performance of your Website
Bad bots can cause costly effects to your website. For example, if you’re an online business brand, bad bots can interfere with the performance of your site and affect your sales significantly. This is bad for the growth and development of your business as well as your brand’s reputation. It’s for this reason that you need quality bot management solutions. Hackers are constantly looking for areas of vulnerability to attack websites for different reasons. If they manage to find loopholes on your site, they will use bots to carry out their intentions. Of course, the effects will cause problems for your site.
In order to take care of this problem effectively, it’s prudent to have the appropriate bot management solution. This will go a long way to mitigate the effects of bot traffic on your site. For example, if you’re able to detect bad bot traffic early enough you’ll have a better chance of controlling the damage it could cause. An influx of bot traffic on your network can affect the overall performance of your site. It could slow down the performance of your site because of the heavy traffic. Bot management is helpful in such a situation because it can control the traffic in a way that doesn’t negatively affect the performance of your website. In other words, your site will continue to run well as you handle the bots on your network.
· Effective Control of Hostile Bots
A good bot manager has the capacity to control bad bots attacking your system. Some of the issues that bad bots can cause to your website include content stealing and credential stuffing. These are issues that can have serious consequences if the right measures are not put in place at the right time. The bottom-line is that detecting bots isn’t enough. It goes beyond that to initiate effective ways of managing them. As you already know, hackers are using sophisticated ways of launching bot attacks against websites for malicious intents. This calls for the use of quality and improved ways of dealing with the attacks. Quite frankly, it shouldn’t stop at detection.
Bot management helps to create avenues for effective control of hostile bots. There are different threats for the attacks launched on websites. An effective bot management strategy should be in a position to respond in a way that’s fitting for a specific threat. Therefore, bot management is valuable to your online platform as it spearheads the right control measures to counteract bot attacks.
Indeed, bot management is cardinal in today’s online environment. Don’t allow your website to reduce its performance because of bot attacks, yet there’s something you can do about it. Try out the best bot management solution in the market today and safeguard your site from bot threats.
