Post-Covid, the online commerce landscape is overcrowded with a sea of Ecommerce stores. The Ecommerce website development solution wins more sales that rank high on Google. If the Ecommerce store doesn’t have SEO tricks, the possibility of ranking on the top of the SERP is less. There’s one SEO trick that increases your rank without hiring SEO experts is- optimizing the website for mobile.
In the last decade, mobile traffic has surpassed desktop traffic. Google crawlers consider mobile-optimized website better than just websites. However, merely optimizing the website for mobile may increase the traffic, but guaranteeing high conversion is implausible. It requires optimizing Ecommerce mobile app as per the user behavior for navigation, checkout, and more.
Ecommerce giants did it well. Now, the mobile app is not supplementing, but becoming a main source of maximizing sales and ROI. Wanted to know how they close the revenue gap with the Ecommerce app.
5 Ways to Optimize Ecommerce for Mobile App
If you want to stay up-to-date and don’t want to lose the business just for the sake of not optimizing an Ecommerce store with mobile app development, a few Ecommerce optimization techniques would help you.
- Personalize the Ecommerce store
Mobile users are often found using mobile devices for searching local businesses. Besides, with mobile, it’s easy to access users’ information and understand their behavior. Accessing customers’ locations with mobile GPS is feasible that facilitates sending personalized information to the customers. This way Ecommerce stores can benefit from mobile optimization.
The Ecommerce app enables the store to take personalization to the next level. For example, with Ecommerce mobile app, when businesses get permission to access users’ locations, then presenting shipping options and shipping duration is viable.
Also, personalized offers and new arrivals notifications are sent to the customers based on their previous purchase history and browsing pattern. Segment the customers and then send relevant messages that appeal to the customers. Ecommerce solution provider companies help in adding a touch of personalization using the location details of the users through the mobile apps.
- Optimize Ecommerce app performance
Poor loading speed ruins the customer experience and leads to a loss of millions of dollars to the Ecommerce stores. With technological advancement, users are getting more impatient that if an app takes more than 3 seconds to load, they leave the store forever. Optimizing the Ecommerce store for the mobile devices requires checking if the content is optimal and doesn’t influence the loading speed.
The testing tools help in checking the Ecommerce mobile app performance on a range of devices. On the safer side, unnecessary words should be removed from the content as the mobile search queries are very specific. Limited space and working memory make it essential to keep content clear, concise, and contextual for better SERP.
CDNs and cache also help in reducing the loading time, but HTML localStorage specification is the better solution. Use the images of the apt size and if required compress them using plugins to ensure there will be no resolution issues. An Ecommerce solution provider company suggests not keeping irrelevant popups and sidebars that hinder user experience.
- Place elements intelligently
The mobile apps have limited space that requires businesses to place important elements above-the-fold and make CTA visible. For instance, adding a shopping basket element at the top right of the screen display the number of items added to the cart, and a single tap on the element provides an option to checkout.
Besides, a quick look at the product also provides an option to add to the basket or checkout right away. The ‘Add to cart’ option right on the search result page is popular. The reduced steps in checkout improve the conversion rate. You should place action invoking elements smartly and test their functioning to ensure better results.
Making CTAs bold, of thumb-friendly size, and contrasting color helps in capturing users’ attention. Also, create CTAs smartly that instill a sense of urgency and make them do the intended action.
- Keep limited fields in mobile forms
In the mobile age, expecting users to scroll long and complete the forms with several fields is completely wrong. It makes the users abandon your app. You can avoid such consequences by reducing the number of fields in the form and trying to condense the form to one page. It enables users to provide the right information in every field without losing sight of the complete form. You can create mobile-friendly forms in Ecommerce app development following these tips.
- Disable the autocorrect option as it makes some fields invisible while completing the form.
- Reduce unnecessary space between fields so that the form gets fitted on one page.
- Place form fields at the location that is in an easily reachable zone by the user’s thumb.
- The keyboard should auto-change based on input requirements. Say numerical keypad for debit card data entry.
- Ensure seamless navigation
The Ecommerce store app navigation bar should display product categories, account details, checkout, and other details. First-time users are turned into potential customers when the journey of searching for an item that they are looking for is plain sailing.
Make the search bar easily visible at the top of the app followed by auto-corrections, auto-suggestions, and auto-completion that helps users easily find the item. The past searches of the users enable the app to provide tailored suggestions.
After adding a product to the cart, encourage the users to checkout by showcasing a progress bar that highlights users are just 2 steps away from shopping. During checkout, don’t force the users to create an account as users are less often interested in making efforts to complete the registration process. Enable guest checkout option to facilitate hassle-free shopping. When users are finished with purchases, a pop-up enlisting the benefits of sign-in such as loyalty points and others may motivate the users to complete the registration process with the app.
Ready for Ecommerce Mobile App Optimization?
The increasing time people spent on mobile devices rather than desktops makes it essential that Ecommerce store should be optimized for mobile screens. As an online retailer, if you want to harness the potential of an Ecommerce mobile app, considering a few strategies is vital for success. If you are ready for optimizing Ecommerce store for a mobile app, consider these techniques-
- Enable hyper-personalized experiences
- Ensure high performance with mobile-optimized content
- Prioritize elements to make CTAs easily viewable
- Reduce the number of lines from interaction forms
- Facilitate seamless navigation
If you find it difficult to optimize an Ecommerce store for a mobile app, taking the help of experts from an Ecommerce development company is a good decision. Their expertise and experience in ecommerce website development and optimization led to an increase in traffic, conversion, and ROI. Don’t hang fire! Try these optimization techniques for outstanding results.
