Just a few decades ago, if you wanted to impress any potential clients, you would design the most professional-looking business card. You’d then make sure there was an equally professional-sounding receptionist to take their call when they wanted to set up a meeting. Then when you went to meet that potential client, you’d show up in your best suit and give them a strong handshake. Nowadays, business deals are done a lot differently, and sometimes you won’t even meet or even speak to your client. Here’s how you can make a good first impression when it comes to the digital world.
A well-designed website
Instead of a business card, a flyer or a newspaper advert, your website is now the first thing your potential customer or client will see. That’s why it’s so important that your home page shows off all the great things about your business.
If your website is bland and doesn’t suit the character of your brand, it’s time for a makeover. First, find a web design agency that you can trust to build a website exactly how you want it. Some developers will just take a pre-designed template, add your business logo and then call the task done. Instead, find a team of creatives that have a history of working with big brands to create exciting websites. For example, ALT Agency say they guarantee to deliver every project on time, in budget and exactly what you expect. They’ve already created a bespoke website for The Beatles Story Museum in Liverpool, and the TV channel TCM, and have over 18 years of experience designing websites.
Once you’ve chosen a web developer, work on the best way to show your brand off. If it’s an exciting product, find the best photos that capture that excitement. If it’s a more serious service, displaying customer testimonials could be more important.
A suitable email
As well as a professional website, you should have a professional way of any potential customer or client getting in touch with you. For example, if your email starts “lazyboy1966”,you’ll want to create a new one for all business matters. It might be funny to you and your friends, but to a potential customer, it makes you look unprofessional. Create an email with your website’s domain name at the end. Consider words like “contact”, “enquiries” or “office” at the start of your email to make your business sound respectable.
Kit out your space
Technology doesn’t just mean the internet. It could also help impress people when they visit your premises. Consider installing a big screen monitor in your reception space. Then create bespoke videos and graphics to showcase what your business does best. That way, you can impress any potential clients before they step into the meeting room, or any potential customers before they step into your store or restaurant. You could also install more smart devices, such as smart lightbulbs, LED strip lighting or even a surround sound music system to create a welcoming atmosphere in your entranceway.
