If you are a local business in Essex, you will know just how much competition you have now. It does not matter whether you own a restaurant or clothing branding, you have to continuously work on being visible on Google.
But, this is not an easy task. Not only is search engine optimisation time-consuming, it is also always changing and evolving. It is easy to get left behind. This is why businesses in Essex are turning to services from SEO agencies. Expert help can be exactly what you need to rank on the first page of Google.
If you are new to SEO services in Essex, you might be wondering how they work and what the process is. So, let’s take a look at what you can expect.
A Call with the Team
First of all, before all of the hard work can begin, you are going to have a call with the team. You will speak to the experts that are going to be improving your website and offering SEO services. This is your opportunity to communicate what you would like to see from this service, as well as ask any questions you might have.
Make sure that you choose the SEO agency you are going to work with carefully. You want to make sure they are the right fit for your brand. It is at this point in the process that you can find out if you like the team. Again, asking as many questions as possible is going to help you get to know them.
Competitive Research
Yes, an SEO agency is going to create a unique strategy for your website and to improve its ranking on Google. But, in order to do this, some background has to be gathered. Namely, it is important to look at what your competitors are doing. This analysis will give you some insight into what might be working for them and things that they are missing. With this information, a strategy can be created to outsmart them all.
Thus, SEO services are going to involve some digging around and examination of your competitors. This insight will be crucial for success and is going to go a long way in helping local businesses rank on Google. Experts know how to construct campaigns based on this analysis. So, leave them to it and wait for the results.
On-Page SEO
On-page SEO is going to be a crucial step in moving your website up the rankings. Just as the name suggests, on-page SEO is about updating and optimising factors on your website. For instance, this can include improving the meta descriptions or changing the title tags. In particular, creating quality content that Google likes is going to be part of any good on-page SEO strategy.
An experienced team is going to include in-depth on-page SEO in their strategy. It will depend on what your website looks like how much work they have to do. For instance, if you have not dealt with SEO in years, there might be an overhaul needed. Alternatively, if you just want to keep up with what you have been doing, perhaps only a few tweaks to follow the latest trends are necessary. Either way, a quality SEO service will make sure that they follow Google’s guidelines and make your website optimised enough to rank highly.
Off-Page SEO
Next, there is off-page SEO. Again, the clue is in the name with this one. Off-page SEO involves improving your Google ranking through elements that are not featured on your own website. This is often where people get confused. But, there is a lot that experts can do with other sites to help yours appear prominently on Google SERPs.
Remember that search engines look at a lot of data when they are trying to position websites and choose their ranking. In particular, they want to make sure that only quality and authoritative websites are shown to their users and enjoy a spot high up on search results. So, you want to make sure that other websites are recommending you and show that you are an expert. Off-page SEO can include tactics such as link building, guest blogging and using social media. Through SEO services, the team is going to create a strategy when it comes to off-page SEO and make sure they cover all bases.
Monitoring Results
Every SEO agency is then going to keep an eye on their hard work and monitor their results. If you work with them on a long-term basis, they will see what is working for your website and replicate this every month. Indeed, if there are changes that can be made, they will update your SEO strategy.
