When you had your website designed, were mobile phones a consideration?
If not, then you might be losing a lot of business and views.
Today, more than 57% of all global internet traffic comes from mobile phones. If your website hasn’t been designed to allow all of your specially crafted content to be easily seen on a mobile phone, then those internet searches will quickly find a competitor site that displays perfectly on their tiny mobile screen.
You need a web design service to supply a mobile-responsive website.
What is a mobile-friendly website?
It is a website designed to work the same way regardless of what device is being used. This means that nothing looks different or is unusable on any device. Features like navigation dropdownsshould be limited because they can be difficult to view on a mobile.
Google has discovered that 59% of shoppers use their mobile devices to help them decide what to buy and where from. 70 % of smartphone owners making in-store purchases used their mobile phones to research the item before buying it.
If your website hasn’t been designed with mobile in mind, the button needing clicked on to make a purchase may be hidden behind pictures. Some pictures might only show half of the photo. Or sometimes parts of your content may simply have disappeared.
Here are 5 Tips to get you started with optimizing your website.
- Use Large Buttons
Any buttons you want your website users to click on need to be large enough for users to tap them without having to zoom in.
Additionally, don’t put hyperlinks too close together. It can be too easy to accidentally click on the wrong link and send your user to the wrong site, confusing them and encouraging them to search elsewhere.
- Make Your Text Size Larger
Text that appears easy to reap on a desktop will be smaller on a mobile which already has a much smaller screen, so you need the text to be much larger.
If users have to zoom in or scroll across the screen to read something, you are making them work harder to read your website. That’s a turn-off and your user will seek out your competitors’ sites that they can read comfortably without needing to fiddle around on their mobile.
- Make your Menus simple
There is plenty of space for your menu on a desktop website, usually covering the entire bar at the top of the screen with several drop-down options, without interfering with the user experience.
On a mobile device there just isn’t that much space.
Keep the menu simple, the present an overview of the website. Make use of categories, filters, or a search feature to help users find what they are looking for.
The hamburger symbol consisting of two or three horizontal lines is a common menu on mobile-friendly websites.
- Provide a Simple and Intuitive Search Feature
The search feature is doubly important for mobile users
Make searching your site effortless for users to find what they want. Display your search feature prominently.
- Make it Easy to Contact You
84% of customers consider customer service when making an online purchase, so make it easy for customers to contact you.
Include a chat icon so customers can quickly talk to a live representative. If 24/7 live chat isn’t possible for your business, you can link to a Facebook chatbot or provide a contact form accessed via a “contact” link in your menu.
