Introduction
- Do you want to sell your products and services in international markets and earn handsomely in foreign exchange?
- Are you excited to reach out to new customers, markets and territories, which can help your business assume an international character?
- Have you been planning to scale up your business but have no idea about the technology and the support, which can help you?
Every entrepreneur has a dream of making his or her business go international. We all crave for global success, clients and branding. Scaling up a business is dependent on the international success and reach.
However, going global comes with its fair share of challenges, like how to hire, manage and pay global teams. If you do not have the right guidance and support, you can burn through investments easily. You also need to pay attention to the legal aspects of doing business, the taxation norms and setting up offices.
Some businesses also look at tie-ups with local players to reach markets and find new customers. However, that is something, which deserves a new article for itself in its own right.
In this article, we look at how businesses can go global by looking at five technologies, which every brand should explore.
5 Technologies to help you take your Business to the Global Stage: The List
- Blockchain Technology-
Touted to be one of the greatest tech innovations, since the internet, Blockchain holds innumerable potential. It can be used to record international transactions, supervise supply-chain logistics, and convey detailed information, data and records.
In the past few years, many businesses have started to invest in Blockchain technology. With blockchain, it becomes possible to track the movement of shipping containers in real-time, from the moment they are loaded onto a vessel until they reach their final destination. This enables shippers, carriers, and other stakeholders to have access to accurate and up-to-date information about the location and status of the container.
- IPX Communication Technologies-
If you have not yet heard about how ipx technologies can help grow your business globally. You are not alone. IPX is a relatively unheard of name, which only a few businesses are aware of. It helps in promoting communications across different countries and continents.
Credible and reputed IPX providers tie up with local telecom providers and offer seamless communication channels. We all know establishing communications effectively can help grow and promote businesses on an international stage.
- Digital Marketing Technologies-
Any business, who wants to be successful globally, needs to have a very strong digital marketing component. Digital marketing is probably one of the hottest growth strategies being followed by brands who are looking for international success.
This includes aggressive search performances aided by SEO to help in search rankings, social media marketing to help in reaching out to customers on social platforms. In addition, it also includes Content Marketing to build branding and foster ‘Inbound’ sales and leads.
- Data Management Technologies-
The importance of investing in data management cannot be stressed enough. Data can help businesses chart projections and make predictions for their future growth plans. It can also help point out areas, which need attention and investments to help them with increased performance.
Businesses who want to go global are investing in Data Analytics, by setting up specialised teams of analysts. These analysts work with the various verticals (marketing, sales, CRM) and help understand where they are going right and wrong in their activities. It helps in making informed decisions.
- Web Application Dashboard Technologies-
Many software companies are working on integrated dashboards to provide a common platform for all digital related needs. These platforms can help you with a single interface for all your-
- Social media queries and comments
- Scheduling posts on social media
- Maintaining Leads Generation Databases
- Internal Social Communications with your Employees
- Project Management Sheets
- Maintaining and Responding to the Chat and Help Desks
They are a useful and important tech tool to bring efficiency and monitoring of multiple digital requirements on a common platform. Global businesses who have numerous verticals and pressure points use these platforms to help promote cohesion and productivity.
The Final Word
In the past few years, global expansion of a business cannot be possible without taking help from technology. The rise of digital and the growth of search and social have meant that businesses cannot expect to ignore these aspects if they wish to grow globally.
Can you point out some other technological innovations, which can help businesses take operations in different countries successfully? Let us know your answers in the comments sections below.
