Online survey tools have just about revolutionized the way we collect feedback. Whether it be conducting in-depth market research or collecting valuable customer feedback, there’s a lot that they can help you with.
Given their broad functionality and growing demand, the marketing is practically teeming with survey tools claiming to be the best. But more often than not, being presented with a legion of options never does anyone any good.
Thus, in this blog post, we’ve narrowed down your search to the top 5 online survey tools. Just so you know, we’ve arrived at these options after rigorous research, mindful testing, and careful consideration factoring in multiple elements such as features, price, and value for money.
1. SurveySparrow for Conversational Surveys
If you’re eyeing an engaging, dynamic, and conversational survey experience, it doesn’t get better than SurveySparrow. What makes this survey tool a truly commendable competitor in this lane is its versatility. Right from 600+ fully customizable templates to plenty of question types, this survey software is often hailed as one of the best all-in-one solutions for your business eco-system.
Some of its notable features to look out for:
- With skip-display logic, you can cut out the jibber jabber and ask only relevant questions to your respondents. Make the experience all the more meaningful for your respondents by white-labeling your surveys or using videos as background.
- Once the survey is created, it can be shared across multiple platforms for a higher response rate. This includes email embed, social share, SMS, QR code, and many more.
- As soon as the responses start ticking in, view them in real-time. Slice and dice the data using filters and even schedule detailed reports to your inbox. For an at-a-glance-visibility of multiple survey data, hop on to the Executive dashboard.
- Streamline your data collection with API, Webhooks, and Integrations. SurveySparrow can be integrated with key business applications to organize tasks, automate workflows, and improve communication.
Pricing: Free. The basic plan starts at $19/ month.
2. Typeform for the best UI experience
Another popular feedback survey tool, Typeform, is known for its minimal, straightforward, and engaging survey solutions. With a unique interface that displays only one question at a time, this popular tool is the cream of the crop as far as UI goes. This survey tool has plenty of fans thanks to its efficient survey creation functionalities and fantastic survey-taking experience for respondents.
Some of its notable features include:
- Ensure you ask the right follow-up questions with logic jumps. Although a paid feature, the survey takers can be guided to pertinent questions based on their responses and skip all the fluff.
- Get access to unlimited questions & answers, out-of-the-box themes, myriad data export options, pre-loaded templates, and basic reporting features even with the free version of the survey tool.
- Thanks to the wide variety of question types available, you can create smart surveys that stand out. Some of the question types include yes/no questions, short text responses, dropdown lists, multiple choice, picture choice, and a lot more.
- Once the data collection is complete, you can send the collected data to other apps with the help of third-party integrations such as Zapier, Automate.io, Slack, HubSpot, etc.
Pricing: Starts at $29 per month.
3. SurveyMonkey for short surveys
If you’re a small business owner and your priority is creating short surveys, then SurveyMonkey is the way to go. Feature-rich and built-in with customizable and collaborative attributes, this survey tool lets respondents create forms without formidable tech skills. Coupled with fine command over who can view and edit them, this survey tool is indeed a force to be reckoned with.
Some of its noteworthy features include:
- SurveyMonkey is renowned for its pre-designed, expert question templates. It also boasts 15 question types and helps you gather contextual feedback with the help of conditional branching & skip logic.
- Components including a progress bar, scoring system, question randomization, and more add to the survey experience. Furthermore, their sentiment analysis comes in handy for collecting and quantifying qualitative data.
- Offers seamless integration with tools such as Salesforce, HubSpot, etc.
- Get insightful reports through automatic summaries with graphs, bars, etc.
Price: Starts from $31/month.
4. Google Form for uncomplicated survey creation
Now, this one particular survey tool needs no introduction. This online survey tool remains extremely popular – thanks to its ease of use, irresistible offerings such as unlimited questions, responses, and its full range of not-so-bad custom design and data export options.
- Access to a complete range of features, including 9 question types, built-in themes, and autocomplete answers, all packed within a simple interface.
- Allows for question randomization, question order shuffling, and response limits.
- Keep your branding efforts intact by making use of logos, banners, and colors. Plus, with the available media options, the survey makers can give more context to the respondents.
- Great for real-time collaboration and easy data export. Have the data automatically sync with Google sheets. You can also view, filter, and sort your data any way you want.
Pricing: Free.
5. ProProfs Survey Maker for creating fun quizzes and polls
If you’re eyeing a survey tool that lets you create unlimited surveys and comes with an advanced report module, ProProfs is the one. As a tool, it is versatile, effortless, and great for small to large businesses. With an easy-to-navigate interface and real-time analytical capabilities, it packs a punch to ensure both the survey makers and respondents are happy.
Some of its remarkable features include:
- Easily design online surveys of all types using fully customizable themes and 100+ ready-to-use templates. What’s more-the vast question library allows you to create engaging questions without breaking a sweat.
- Deploy your surveys across various channels using email share, link embed, SMS, etc. You can also schedule automatic check-ins.
- Unveil intricate survey details like who took the survey, the day or the month of survey completion,
- Pain-free integration with third-party applications such as MailChimp, Zendesk, Freshdesk, etc.
Price: The basic plan starts at $9/ month.
6. Jotform Survey Maker
If you’re looking for a data collection tool that offers everything you need from dynamic surveys to data management, Jotform Survey Maker has you covered. With its drag-and-drop design interface as well as hundreds of templates to choose from, creating beautiful custom surveys and sharing them with your audience is a piece of cake. Thanks to the vast variety of features the product includes, you’ll be able to collect legally binding e-signatures, HIPAA-protected information, or even offline survey submissions.
Jotform has a number of handy features:
- You can build automated reports, graphs, and dashboards; and analyze all of your data within the product.
- Using the conditional logic and calculation features allows you to create unique surveys and score the submissions.
- Jotform integrates with your favorite apps and marketing tools including HubSpot, Salesforce, and Mailchimp.
- You can set up response or date limits, send reminders and autoresponders as well as build approval flows.
Pricing: A free starter plan is available, paid plans start at $34/month.
Wrapping up
There’s no one tool that fits all. Depending on your unique needs and goals, you can go ahead and opt for a tool that works best for your business. Now that you know some of the best online survey tools out there, go ahead and try them out to see which of these fit your needs.
Good luck; we’re rooting for you!
Aysha Muhammed is a seasoned growth marketer at SurveySparrow, a survey software company. She’s curious about everything SaaS and loves reading in her spare time.
