Suppose your eCommerce or marketing website does not have a suitable storefront or product page. In that case, this list of SEO checklists will help you optimize them for a more successful search engine ranking.
Storefronts and product pages are two of the most important pages for SEO. A search engine sees the front page and all of your product pages as nearly identical in their ranking value. Therefore, you must optimize your storefront and product pages with the proper SEO techniques. It is a good idea to use a checklist for this process.
This checklist is not meant to be a complete guide for every aspect of the eCommerce or marketing website. Instead, it should help you identify those areas where you can improve your site and quantify the value of those improvements.
1. Create a suitable storefront and product pages
Having a good storefront is vital for SEO. However, it is also true that a storefront will get more visitors than any other page. Therefore, it should be carefully crafted to reflect the look and feel of your website.
The same concept is true for your product pages. Each product page should also reflect the brand image of the company. Don’t make the mistake of creating fifty different product pages with separate presentations for each one. Use a template for your product pages and have one consistent presentation for the product page.
2. Create a heading structure
Heading tags are a significant component of a website. It is common to have a heading tag for the page’s opening, all-important product blocks, and the page’s closing. Therefore, you should have a single heading tag for the entire page. This will help the search engine index the page faster.
You should also be sure to have different subheadings for all of your categories. This way, visitors will better understand what is being offered on your website.
3. Use appropriate keywords
Keywords are one of the most crucial aspects of search engine optimization. It is critical that you properly use keywords in your storefront and product pages. Keep in mind that a keyword must be relevant to the products and services offered by your company.
You should also be sure to use your preferred keywords in your heading tags.
The use of alternate keywords and phrases will improve the ranking of the page. You should also try to leverage images and other elements to incorporate your keywords into the page content.
4. Search engine friendly URLs
The URL for each page should be unique. Search engines can use this to determine the relevance of the page and index the page faster. The more keywords are contained in the site name, the greater chance of a better ranking.
Sometimes it’s best to have a professional look over your online store
A fresh pair of eyes is always a good thing to ensure that you’re not missing anything. An SEO company such as www.risemarketing.hk can look over everything and inspect your entire site to ensure that everything is as it should be. SEO is not a magic trick, it’s a science, and if it’s approached as such, your site will climb in the rankings.
