How can digital marketers improve their workflows using artificial intelligence?
Before artificial intelligence, digital marketers did all the time consuming and tiring tasks. It was hard to know your customers’ needs and preferences. Consequently, conversions would be low.
It’s interesting how the application of artificial intelligence has become the epitome of digital marketing. Businesses and organizations can leverage AI for growth in sales and reach.
This phrase will look: Through artificial intelligence, digital marketing has empowered small businesses by creating new growth opportunities, increasing productivity and revenue. You can use a tool such as ChatGPT or Davinci to help you improve your content production pipeline.
Not only have social media platforms like Facebook, Instagram, and Twitter taken digital marketing by storm, they have incorporated artificial intelligence to create endless business opportunities for organizations.
The application of artificial intelligence in digital marketing has added value to businesses and consumers.
Let’s have a look at 3 interesting applications of artificial intelligence in digital marketing.
1. Customer Service
Isn’t it amazing how you can get quick responses to queries and information about products and services in the blink of an eye?
Usually, you would have to wait for hours, even days for a response from customer care.
We never forget the customer service agents with terrible attitudes or how clueless they can be to issues brought to their attention.
There’s no doubt that customer care can be mundane and time-consuming. It can be quite cumbersome for a person to keep repeating the same tasks over and over again.
‘Time is money’, they say, and it is absolutely true! Now we can shop faster, with dignified customer service.
Natural language processing, through input experience, enables the use of virtual assistants like chatbots to understand and prioritize questions according to their complexity.
This equips the chatbots with fast responses to provide reliable customer service and accurate responses therefore building customer trust.
Machine learning has impacted the evolution of chatbots as they are becoming more and more indistinguishable from humans.
In addition to chatbots, these Ai and machine learning courses will help you explore the many other growth opportunities that artificial intelligence provides for your business.
Chatbots collects data, through past customer experiences and interactions and analyses it to streamline marketing processes. It does this by identifying patterns and making predictions to give precise answers and maintain a relevant context in the dialogue.
Application of ML in chatbots has many benefits. This includes but is not limited to; saving time and money, facilitating seamless live communication as well as humanizing your brand.
For instance, the world’s largest ecommerce platform Alibaba has invested billions of dollars on its Chatbot, AliMe. As a result, in 2019 Alibaba saw a 38.4 billion dollars increase in sales compared to 32.97 billion the previous year.
2. Content Generation
So much time, money, and work is spent by organizations to market products and services.
Owing to the great online digital migration, mainstream media has no chance of reaching large audiences and potential customers.
In fact, most businesses have limited interaction with their customers, therefore, they are at a loss on how to package their products better. This leads to poor decision making that costs businesses in revenues and Return on investments (ROI).
Similarly, content generation has reduced advertising waste significantly. Lack of context and relevance by sending wrong messages to the wrong customers is money wasting.
Thanks to artificial intelligence, you can create refined content that is spot-on for different customers.
By developing rich and informative content you can deliver the right message, to the right people at the right time.
Additionally, AI can improve your content marketing strategy through strategic content selection
In turn, businesses can package their products better and make better decisions.
A study by Accenture found that application AI is capable of increasing productivity by 40% or more. It conducts market research through customer data, to predict the next purchasing decision and customer.
Digital marketing has developed a strong relationship between marketers, customers and businesses.
Ashly Sams lets us in on how a sleep system startup Tomorrow Sleep heightened their web traffic by 10,000%. By using SEMrush research tools , they were able to build content for their target audience. They successfully ranked for multiple positions in a single search result.
3. Personalized Experience
How do you know what your customers’ preferences are?
It’s difficult to know what they want by mere imagination. In addition to that, manually analyzing data would be extremely difficult due to big data complexities. You would easily miss important information about your customers.
How does artificial intelligence help in delivering personalized experience?
The ability to collect and analyze data and convert them into useful insights, has transformed digital marketing to the marketers and customer’s benefit.
AI’s knack for quick and accurate analysis makes it easy to pinpoint information and thoroughly work on it therefore recommending the right products to customers.
For a deeper understanding of how to make an AI program that learns from customer data to offer personalized shopping experiences, this article has all you need to know.
By recommending products, your business establishes a customer-centric approach. Furthermore, marketers increase sales and reduce exit rates significantly.
By developing the best recommendation strategies you can tailor definitive products and services to customers. In addition, you are able to appraise competitive products and prices and in the end, retain customers.
While machine learning collects data for the right product recommendation, businesses can now prioritise inventory while maintaining proactive customer interactions.
Personalized experience will make your content marketing feel more custom-made for your customers and enhance your marketing endeavours.
Amazon has been using product recommendations for many years giving customers a personalized shopping experience.
If you are shopping for a phone on Amazon, their search engine collects the information and gives an array of phones and other phone accessories like charging cables and phones.
Conclusion
Although the COVID pandemic has brought about devastating effects, it has revolutionised how businesses and people operate. This continuous development has come at the eleventh hour and has helped organizations adopt and fight the current situation caused by COVID-19.
Social media has emerged to be the main tool for real-time customer service and marketing. Indeed, artificial intelligence has the power to improve and add value to businesses, big and small.
I am hopeful that businesses across the globe will embrace this change. I am eager to see how the relationship between artificial intelligence and digital marketing will work out in the future.
