Artificial intelligence has taken the business world by storm. More and more businesses are using artificial intelligence to supercharge their business communication as well as their day-to-day operations. In the hospitality segment, artificial intelligence can work along with the hotel software to give businesses a much needed boost in all areas, from managing hotel operations to handling the needs of the guests in the hotel.
In the coming years, AI is going to be a popular choice of businesses in the hospitality industry. The business owners that adapt to the changing technology will surely have a headstart over their competitors and they will also be able to impress their guests with their vision for the future.
Importance of Artificial Intelligence in the Hospitality Industry
AI Can Easily Perform Repetitive Tasks
Artificial intelligence can be an important part of a hotel management software. The AI models can be trained to carry out tasks that are the responsibility of human staff. By using AI in the hotel software, hoteliers can save time and money while performing repetitive tasks such as data entry or basic customer interaction.
Guests can also check-in without waiting at the front desk when they use the hotel’s web-app that is powered by hotel management software. Checking-in online helps to save the guest’s time and they can simply reach their room to relax and rejuvenate.
Hotel managers can also use AI to schedule house cleaning tasks for their team and ensure all tasks get done on time. Staff can update the completed tasks on the dashboard and the rooms are automatically added to the hotel’s inventory.
AI Adds Speed to Error-Free Operations
Using AI also means the human error in any kind of data input is totally eliminated. Using software to input guest names and their stay duration in the PMS means there is very small margin of error. When guests get superior and faster services, they are more likely to visit the property again for their next vacation.
AI Can Suggest Personalized Recommendations
Hoteliers can use AI with their hotel management software to create personalized recommendations for their guests as well. For example, if the guests are traveling with children, staff can keep board games or toys in the room. If the guests are traveling for business purposes, faster WiFi and meeting rooms can be provided to the guests.
AI Can Create Detailed Reports about Hotel Performance
AI can also augment the hotel software by creating reports and handling data analysis tasks. Hotel managers can get detailed reports about the return rate of guests, their daily expenses, profits made by the hotel in a certain time period, and much more. Getting in-depth reports into the performance of the property is a great way for the hotels to learn about the areas where they need to focus on for improving performance.
AI Can Predict Market Trends
With the amount of data that AI can analyze in a small amount of time, it is easy for the software to predict market trends and consumer behavior. Hotel chains can use this data to create better marketing strategies and make decisions that are backed by data. From creating advertising campaigns to offering discounts to repeat customers, AI can help hotels in understanding these segments and improve their services. Hotels can also change the room rates depending on the guest traffic prediction offered by AI.
AI Can Power Chatbots and Virtual Assistants
There are times when guests are in a hurry and staff is not available to help them out. In such cases, AI-powered chatbots can be of great use. The chabots or virtual assistants can answer common queries by guests and give suggestions to guests based on their questions. Whether guests want to learn more about the property or want to know how to get to popular tourist spots in the vicinity, chatbots can be programmed to answer these questions and more.
Rooms can also be integrated with AI and guests can control room temperature, lighting, and other electronics just by their voice upon entering the room. AI can also be used to predict guest requirements in the room so that hotel staff can proactively work towards fulfilling guest requirements.
Hoteliers Need to Move with the Times
It is important for modern hoteliers to understand their AI is the wave of future that will reward those that adapt quickly. The sooner hoteliers and their staff learn to work with AI, the sooner they can start reaping in the rewards from a combination of AI and hotel software. The focus, as always, should be on creating a positive experience that makes the customers want to visit the hotel property again. AI can be the unique edge that many hotels are looking for in the highly competitive hospitality market of today.
