YouTube has become a big source of entertainment for a majority of internet users. An average internet user is likely to spend more time on YouTube than any other social media platform. 2.3 billion people are active on YouTube right now. What’s even more impressive is the fact that more than 1 billion hours of videos are consumed on YouTube in just one day regularly.
The numbers are insane which is why YouTube is perfect for advertising purposes. YouTube content creators are basically always advertising themselves, their content, and their outside projects. You can do the same for your website. Here is how you can take the help of YouTube in boosting your website.
Promote Through Your Videos
Promoting your products or content through your videos is the most basic thing you can do for your website on YouTube. However, it can turn the most effective as well if implemented the right way. Focusing the entirety of your channel on your website might not be a good idea. Instead, you should try out different types of content and mix in promotions with them. You can upload previews or sneak peeks to lure your subscribers too. At the end of your videos, you can promote your website specifically. You can do so with every video as it takes not more than a couple of seconds of the video.
If you want people to visit your website, you have to make it easy for them. For that, you need to provide links to your website and what it has to offer. One great place to publish your link is in the description of your videos. You can even post the link in all of your videos.
If you make product-specific videos, then you can include direct links to them so that the users don’t have to stumble around to find what they came for. You can also keep a link to your website in your “About” section. Another good idea is to post a link in your video comments. You can then pin the comment so that it always stays visible and on the top.
Invest In YouTube Ads
YouTube provides many types of ads that can prove very useful. Not only will they increase your website traffic but also help you get more YouTube video views. Among the different types of ads available, there are two significant ones when it comes to promoting websites. These are Overlay ads and Display ads. Both of these ads don’t need a separate video for promotions.
The display ads appear on the side of a playing video and contain a button that leads directly to the link included within. There is always a thumbnail in these and you have the option to set it to any picture. Overlay ads appear in the bottom half of your videos and these contain a clickable link as well.
Use YouTube Cards & End Screens
YouTube cards and end screens work like the overlay banners but you do not have to pay for these. Cards are the pop-up notifications in white rectangles with an “i” symbol on them. You can prompt them to appear anytime during the video. They include a Call-To-Action button and you can make it lead directly to your website.
End screens are the bigger square screens that appear at the end of many YouTube videos. You can add up to 4 such screens which can lead to your other videos or directly to the website.
Team Up With Other YouTubers
Collaborating with fellow YouTubers is a great way of not only boosting your performance but building good relations and reputation as well. You can directly contact a creator of your level and discuss such possibilities. Many small-to-midsize channel owners can settle for free collaborations in turn for the exposure they might get. Such collaborations attract the other YouTubers audience towards your channel and then to your website subsequently. Along with the website, your channel also benefits as you get more YouTube video views.
Promoting your website through YouTube is easy. But that is, given your YouTube channel itself has a solid fan following. If you don’t have an ample amount of subscribers, you might need to work on it for getting the desired results. There are many ways one can do so and it needs to be explained in detail. However, a simple and quick path to it is to buy YouTube subscribers. There are some websites from where you can buy YouTube subscribers, legally, at the right price. Some of the best names out of those are Viralyft, Stormviews, GetViral, and Stormviews.
Conclusion
Needless to say, YouTube is a huge platform and poses many marketing opportunities of all kinds. It gives you direct access to billions of users who spend hours on the platform daily. Studies have also proved that visual content like videos are more impactful and draw more attention than text.
They are more likely to affect a user’s decision making as well. This can be effectively used for leading your subscribers to your website. If you follow the 5 ways mentioned here, YouTube will surely play a big role in increasing your website traffic.
