If you want your business to thrive online, you need to make sure that your website is optimized. It is the only way that you will be found by search engines like Google. If you don’t show up in the first pages of searches related to your industry sector, it will be difficult for you to get new customers. Here is how you can optimize your website to get better results.
Use a Mobile App
Google is by far the most used search engine in the world. That is why most of the optimization tools that you can use will mostly focus on making sure that you comply to the criteria that it is looking for. Although there are a large variety of factors, they don’t have the same weight. And so, you need to focus on particular items. The first, in 2022, is the quality of you mobile version.
There are many ways you can adapt your website for mobile phones. But first, you should think of an app, if you don’t already have one. Apps are the mobile solution of the future. They are already widely in use, but will continue to grow. It is the easiest way for customers to access your products and services. Having one is not sufficient, though. It also needs to be downloaded and used. If you need help developing your mobile app, you should call upon specialists like the ones you will find at www.rocket-aso.com.
Ways to adapt Your Website for Mobiles
Any existing website will be seen on a mobile phone. However, if it hasn’t been adjusted for the format, it may come up looking strange, if not unreadable. Therefore, whenever you are creating a website, you need to verify a few things on the mobile version, before launch. For one, pictures often need to be resized, so make sure to scale them accordingly. Also, you need to think about the fact that the screen is much smaller, so avoid long titles and texts. Get to the point in a few words. Don’t take out elements from the mobile version, because they don’t seem to fit, as you need to keep all content on that version as well as on the desktop one.
What Google considers Core Web Vitals
This part of the SEO strategy is rather new. It is in 2021 that Google decided to quantify what it considers to be the essential metrics for a healthy website. They include the loading experience, the interaction and the visual stability of the content. If you want to know how your website ranks according to Google for these characteristics, you can use a few different tools. Page Speed Insights is the one that will measure the performance of your desktop and mobile versions. It will also indicate what you need to work on and how to go about it. Lighthouse will go even further in terms of SEO checks. It was created by Google to help developers improve the quality of the website that they create.
Provide Content that is aligned to Your Objectives
The ultimate goal of Google is to provide the most interesting links to people who search on a given subject. It will look for key words that you should be using when writing about your products and services. These key words need to be adapted to what you are showing in your page. Otherwise, Google will consider that there is an incongruity and will not show your page in the search results. That shows how important the choice of your key words is. However, this should not be a difficult task, if you precisely understand what you are selling.
Create Content Actively
If you want to be noticed by Google, you need to create content continuously. If you don’t, it is quite probable that your competitors will. That may give them an edge over your company, when Google will send his robot out, looking for key words related to your industry sector. Of course, this content needs to be aligned to what you do, otherwise, it will not be considered. Take the time to announce the latest news or to give out helpful information to your customers. The more articles you write, the best chances you will have for Google to bring new customers at your virtual doorstep.
