Ways To Get New Business For Your Law Firm

You might have considered starting your own law firm after gaining the necessary experience. Even if you’re aware of the due process of establishing a law firm, the biggest challenge will be to get your first clients. The good thing is that we live in an era where most people will start their search for a product or service online. This opens up the playing field for everyone. If you’re just starting out your law firm or looking for new clients, here are some tips that will come in handy.

Invest in SEO

You might have come across SEO for the first time when trying to market your law firm. Search Engine Optimization helps in making your website appear on the first page of Google. You don’t want to miss out when someone is searching for your industry-related terms. Anyone searching for the services of a lawyer will most likely be in need of one. However, before you can invest in SEO, you must make sure that your website is fully functional. You might be thinking of doing a revamp or building one from scratch. Whatever the case, you can always reach out to Social Firestarter for your top web design needs.

For SEO, you will need to look for a digital marketing agency that is result-oriented. Doing your due diligence is needed as you don’t want to be working with someone that is only after the money.

Join the Bar Association

It is imperative that you’re a member of the bar association if people are to take you seriously. You can get your first connections when you join the bar. It is hard for someone to forget their first client and you will always remember the circumstances that you met. When you connect with other attorneys, you build connections. A person is likely to refer a client to you since they know you in the first place. They know you will return the favor in the future.

Develop an Online Presence

This is also in line with investing in SEO. Social media can be used as a valuable resource for getting clients. You can’t do anything meaningful online when you don’t have a website. A website is like a storefront where people get to learn about the services that you’re offering. There should be an active blog section where you share information and insights. You can also start sharing information about your practice once the website is up and running. The priority should be growing your audience before you can start sharing promotional material.

Advertising

One of the easiest ways you can get leads is through advertising. Traditional media doesn’t cut it anymore if you’re looking to reach a broader and more targeted audience. Instead, you should be focusing the resources on online advertising. Pay-per-click, for example, is one way of ensuring you’re doing laser-targeting with your ads. You get to target those people who are looking for information or services in your area of specialization.

You can also use Facebook for retargeting. Someone might have visited your website and did not take action at that time. They’re likely to have you on top of their options when they see the message on a different platform. Such precision advertising is not possible with traditional media.

Lead Generation Services

There are lead generation services that are specifically geared towards attorneys. That means you only pay for the leads you get. It will be up to you to convert the leads. Such services could come in handy if you’re looking for your first client. It could be someone who isn’t looking for something complex. You need to start from somewhere and such cases will help in building confidence.

Learn Sales

When it comes to sales, you need to forget about being an attorney for a moment.  Sales is a skill that will come in handy for any profession. You will not only be providing legal services but will also be running a business. That means you will need clients for the business to stay afloat. Learning how to sell yourself is the most important skill you will possess. You need to convince people why they should be working with you and not the other hundreds of attorneys. Once you’ve mastered the art of selling, everything else will fall into place.

To sum it up, getting your first clients will be the hardest when starting a legal practice. Once you get used to it, everything else becomes a breeze. Make sure that there is a robust online presence to increase the chances of succeeding.