Latest Trends in Content Marketing Realm For 2018

The first month of 2018 is almost closing. Still, the internet is full of posts that are giving trends that are to be followed in Content Marketing. This is yet another post of 2018 trends in Content Marketing. However, there is a catch! Content Marketing is one of the hot trends that is constantly growing and helping businesses to grow. In the span of five years, things for content marketing have developed from a shiny element of marketing to the most crucial element of SEO, SMM and SEM. What role does it going to play in 2018? It is the question that will be answered in this post.

So, without further ado, let’s get you started,

Trend #1. Effective Communication Will Be The Major Priority

In 2017, content creation was always very difficult. The unique and engaging content was used to be a trick. Not anymore. There are other things now at play. The first is, how to use the content so that it will engage with the user. And second is while doing so you have to overcome the bureaucratic headaches.

You need to answer these questions before you build any content strategy for your organisation.

• How do we create a system that lets stakeholders make requests and avoid email chains from hell?
• How do we locate all outdated or low-quality content and get it out of circulation?
• What key KPIs should we track to measure success and justify this significant investment?

Once you are done with these questions, you need to strategise your content marketing. In 2018, you need a hyper-personalised content for your readers. Now, no single content will create any sort of brand recognition. You need to make sure that you have ample of content for a single campaign.

With all of these data points, marketers now have the information to deliver content which is much more relevant to the consumer.

Participants were asked if ‘one-to-one’ pieces of content were on the horizon and while no one is doing it yet, it was not completely ruled out as a potential future direction for content creation.

Trend #2. Influencer Marketing Will Fuse With Content Marketing

This was also quoted by the most popular content marketer Neil Patel. Influencer marketing is on a rise and will be frequently used. It is so because the benefits are not just noteworthy but also highly beneficial for a website’s traffic and SEO rankings.

While luxury brands and cosmetics have been using influencers for many years, now nearly all brands are looking to partner with individuals who have amassed significant followings on social media.

To this end, many brands which are new to influencer marketing are not seeking the big name ‘key opinion leaders’ with millions of followers, but instead are targeting ‘micro-influencers’, or those with 10,000 to 100,000 followers.

Tips #3. Fewer Stories Are Better

In the coming part of 2018, fewer in-depth stories will be more appreciated and they will get more engagement that flooded content with no new value. Some of the best online writers follow this trend and it seems like people will take the quality of content seriously.

You and your business need a breakthrough content. It is not enough to merely catch a click now. You need to grab the attention of the reader. So, an enticing content is paramount with in-depth information.

Tip #4. Localisation Of Content

The content production is now shifting from global participants to local participants. Now the readers don’t need a content that is produced in the global headquarters and then distributed in the local offices for media placement and translation.The trend of trans-creating content is evolving. Local offices will be creating the localised content which addresses their local audience. That is not it, the audience also know that this catered content is created especially for them which will engage them.

Not only does this produce content which is more suitable for local markets, but trans-creation also lets the local office create content specifically for local segments, which often differ from global segments.

Concluding Remarks

How do you prefer your content marketing strategy to be? Is it going to be same as the one I mentioned above or you have some difference in your mind?

Just for a reminder I would like to summarize the content marketing trends,

• In 2018, you need a hyper-personalised content for your readers. Now, no single content will create any sort of brand recognition. You need to make sure that you have ample of content for a single campaign.
• Influencer marketing is on a rise and will be frequently used. It is so because the benefits are not just noteworthy but also highly beneficial for a website’s traffic and SEO rankings.
• In the coming part of 2018, fewer in-depth stories will be more appreciated and they will get more engagement that flooded content with no new value. Some of the best online writers follow this trend and it seems like people will take the quality of content seriously.
• The content production is now shifting from global participants to local participants. Now the readers don’t need a content that is produced in the global headquarters and then distributed in the local offices for media placement and translation.

I do hope you like my points. Let me know your views through comments. Till then have a good one.