Before you even get started with your search for a marketing agency, you need to determine your marketing strategy. The strategy to accomplish your goals will drive the decision on when to hire an agency and what type of agency is right for you. There are many things to consider in determining whether you need a large strategic marketing agency or a small niche based agency.
How to Get Started
Ask yourself what you’re looking for from an agency. This means asking questions like:
- What’s our goal?
- What is our budget?
- What resources do we have internally and what are the gaps?
- Do we need an agency that is strategy or just to handle execution of campaigns? looking for
Determing What Type of Agency
Now that you have your goals, budget and internal resources evaluated. Time to figure out what type of agency you need.
- Cost – Larger agencies are going to be more expensive, but the rewards might be worth the cost. A smaller niche based agency will be able to fill the gaps on your internal team in a more cost-effective way.
- Scope – For larger more complex projects that warrant a full and more wide approach, a bigger company is going to be able to help. They can handle managing the strategy, project and execution. However the wide approach might not be the best choice. In some cases, agencies are really good at one thing and you may need more expertise in a certain area. Small niche based agencies offer this in depth expertise and can provide great results at a more affordable cost. Just a few examples would be podcasting strategies, SEO and even social media.
- Needs – Do you need to fill gaps in your current marketing team’s skill set? A smaller niche based agency would be the best option. They can also provide more focus and attention to your business. If you don’t have a marketing team, hands down a larger agency would be the best choice.
What Kind of Marketing Are You Looking For?
When choosing a marketing agency, you need to determine what type of marketing trends your company could use today. You can either hire a team of experts that focus on traditional advertising or one that is well-versed ina specific area ofmarketing.
There are many types of marketing to consider to help you achieve your goals.
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Inbound Marketing
- SEO
- Influencer Marketing
You may need only one or a combination of several to complete your campaign. Each type has its benefits, but only your needs will determine what is the best fit for your business.
The Benefit From a Strategic Marketing Agency
Outsourcing your marketing strategy can have many benefits if done correctly. You will have access to more expertise in different areas of marketing, save money and expand your marketing strategy for bigger returns. The right partner can help alleviate the burden of execution and leave room for more innovation. Not to mention they can actually save you money as well.
There are a lot of factors that go into selecting a strategic marketing agency. A big strategic marketing agency has a wider breadth of knowledge and can help you develop a plan for scaling up your business. A small niche marketing agency can fill in the gaps and provide expertise in specific areas of your strategy. Both have their strengths and weaknesses, let your goals drive the decision on which parter to choose.
