Shopify is easy to use and offers you a great platform to showcase your goods. But if you like it, you can be sure that your competitors like it too. Getting more customers means getting more “feet through the door” and the more traffic you can get, the better you’ll do. Let’s look at some ways you can get more visitors – and more sales – with a few simple tips and tricks.
Use Facebook Ads Strategically
Facebook ads, as seen on this website,are a great tool for drawing people into your sales funnel. You can surgically target the demographic and location of people who see your ads. The more you narrow your advertising down to people who represent your ideal customers, the less it costs, and the more likely you are to win customers.
But there’s more to this than meets the eye. You can literally go through awareness campaigns that are followed by interest-building campaigns before you hit the hard sell. So, if you started with a piece of written content that draws people to your website, you can target them with your video ad next time around, and your sales offer can go to those who showed an interest in your video ad. It’s effective and quite economical.
Get Smart With SEO
Search engine optimization (SEO) helps you to get higher search engine rankings. That matters because people search for goods online and very few of them will look beyond the first page of the results. You can pay for an advertisement that puts you on the first page, but SEO improves your organic (unpaid) rankings.
People generally trust organic search results more, so getting a high organic ranking for your content will have the effect you want: more people visiting your store and a better chance of making sales.
SEO techniques should be applied with the honest intention of ranking well for doing well. Your content is relevant and informative and that’s why you gain the right results. The technical side can be a bit complex, however, which is why many businesses ask SEO professionals to help them improve their rankings.
Got Gorgeous Products? Don’t Forget Instagram and Pinterest
As with Facebook, Instagram and Pinterest are great ways to get people interested in what you do. To succeed, you’ll need beautiful images that will make people stop scrolling and take a closer look. You also need to be savvy with your choice of hashtags, and if you opt for paid advertising, you can define who will see your ads.
Get the mix right, and you’ll get the hoped-for traffic. Just remember to monitor your social media channels and interact with people who are interacting with your content. IF they comment, hit like. If they enquire, respond.
Start a Newsletter With Content People Will Love
A lot of companies get email marketing wrong. The most important thing you need to do is to offer content that will make people happy to get your newsletter, open it, and actually read it.
For example, if you have a fashion-oriented product range, don’t just push your products in your newsletters. Talk to your audience about things they want to know. For example, you could write about this season’s fashion colors or how best to accessorize an outfit. Include a call to action that will lead them to your website. Get it right, and you’ll get that traffic. Offer visitors something they want at a price they’re willing to pay, and you’ll get the sales too!
Strategize
Every business has a limited marketing budget, and spreading it too thinly over a wide range of marketing approaches and platforms will mean you’re doing a lot, but none of it is particularly well done. Begin with your budget. Then, think of where you’re likeliest to reach the people you want as customers. Now, work on a strategy that draws people into your sales funnel. Ready to get started? You’ve got this!
