Search engine optimization (SEO) is one of the most effective, and cost-effective, forms of marketing available today, but it’s also a skill that requires a lot of expertise and knowledge of the industry. Not every marketing person has that expertise and knowledge.
And that’s okay, because SEO resellers exist. A digital marketing company can use a SEO reseller to offer its clients a wider range of SEO services without the need to hire new people, train them, and pay their salaries. The SEO reseller, or white label SEO agency, performs the SEO work, and then sells it to the digital marketing company so they can put their own brand on it before passing it on to the customer.
SEO reselling can have a number of benefits for your digital marketing company. It could save you a lot of money, and allow you to focus on your team’s core competencies. You’ll have access to expertise, technical skill, and up-to-date technology. You’ll be able to deliver better SEO products, faster. Here’s how it works.
Save the Money You’d Spend on Payroll
If you’re looking to expand your company’s SEO services, then you’ve probably considered hiring new staff. To do SEO well, you need to hire more than one person – an SEO team would be ideal. But you’ll have to pay each of them a salary and give them benefits.
Using an SEO reseller is a lot cheaper. SEO resellers typically offer their services based on either a flat rate per job, or a monthly rate for ongoing work. For just a few hundred dollars a month, you can get the same SEO services that would cost thousands if you were to hire your own staff. And that’s not even to count the stress and expense of looking for candidates, interviewing them, finding someone who’s a good fit, and then training them.
Focus on Your Team’s Core Competencies
So, you don’t have anyone on your team who’s particularly good at SEO. You have people who are great at cold calling, data analysis, strategy, copywriting, and other essential skills, but you don’t have anyone who knows SEO, and it’s going to take time for anyone to learn and then develop their work to a professional level. When you use an SEO reseller, you can outsource your clients’ SEO work and allow your team to focus their energy on what they’re best at, instead of stressing everyone out with SEO work they can’t really do.
Gain Access to Skill, Expertise, and Up-to-Date Technology
Deliver Better SEO Products
You simply can’t offer the highest quality SEO products if you don’t have a deep knowledge of SEO tactics and techniques. With the expertise you can access through SEO resellers, you can offer your clients better SEO products than you’d be able to create yourself. In fact, the quality of your SEO products is likely to be much higher when you start using an SEO reseller. And that can get you referrals and repeat business.
Save Time
SEO resellers can give you SEO products quickly without compromising their quality. They’re also a good solution when you need to start offering SEO services to your clients in a hurry. Outsourcing SEO research, strategy, and implementation can free up your resources, and SEO resellers typically have the staff and the expertise to complete SEO tasks on tight deadlines. Work is performed more efficiently, favorable results happen faster, and your clients benefit, but so do you.
Do your marketing clients want SEO services? It’s no surprise if they are. SEO is a very effective marketing strategy, and with more people shopping online than ever, most businesses are going to want their websites optimized.
You don’t have to hire new staff in order to start offering your clients SEO services. When you work with an SEO reseller, you can offer a full range of services to your clients at a rate that works for your bottom line. Isn’t it time you looked into reselling white label SEO services?
