Email Marketing is still one of the most effective marketing channels available, even for small businesses. Email Marketing has an ROI of 3800%, which means you get a $38 return on your investment for every $1 you spend.
Email Marketing is also preferred by the audience and not only the marketers. In fact,91% of US adults have also expressed that they like to receive promotional emails from businesses they deal with.
The reason behind email marketing’s effectiveness lies in the wealth of benefits it offers for businesses of all sizes, so let’s take a look at the top email marketing benefits for small business.
Top Email Marketing Benefits for Small Business:
- Email Marketing is efficient
Small businesses have limited time and budget. You can’t afford to spend on banners in magazines, and they probably will not reach your audience directly. What will reach your audience is targeted email campaigns.
Email Marketing is efficient with time and money, as email marketing software has made designing a professional email marketing campaign and sending out emails to a large number of subscribers very timeand cost efficient.
- Personalized Messages
Email Marketing apps allow you to send out personalized emails that have a much higher chance of getting your customers engaged.
In fact, Email Marketing is the most personalized marketing channel today, as you can include in your email details such as your customer’s name and purchasing history to let them feel as if each email was designed just for them.
- Segmentation
Instead of sending out one message that just includes your customer’s name, you can segment your audience by country, state, age, or any other factors you want. This helps you to send only relevant content and offers to each segment of your audience.
Segmentation makes Email Marketing more personalized than social media, and 86% of professionals have stated that Email is their favorite form of communications still, and one of the main reasons for that is Email Marketing’s more personalized approach.
- A/B Testing for better results
What good is an email that doesn’t get opened? That’s a problem many small businesses struggle with. But email marketing tools make A/B testing very easy, and this means you can test out different types and forms of content until you find the one that gets you the open and click-through rates you want.
- Build Stronger Relationships with your customers
It should go without saying that building strong relationships with your customers is key to the growth of your business. For one, stronger relationships mean your customers will trust you more and will want to do more business with you. This translates into more sales and more profits, of course.
Email Marketing solutions make it easy to build strong relationships with your customers in many ways, one of which is sending out updates to your customers to make them feel as if they’re part of the family.
Simple emails as telling your customers the latest update such as your latest event or the party you made for getting your numbers, all make for good topics for newsletters.
People around the world still rely heavily on email to be their primary form of communications, and even as Social Media takes over the world, email marketing still holds its position as the most effective marketing channel, and this doesn’t to be about to change anytime soon.
If you have any questions or comments, we would be happy to hear them! Just leave your thoughts in a comment below and we’ll do our best to answer them.
