Social media is an important component of many businesses advertising strategy.
In fact, ‘63% of businesses have increased their digital marketing budgets in the past year’, emphasising just how many businesses are choosing to advertise online.
If you are interested in incorporating social media video ads into your marketing strategy, this is the ultimate guide to starting with a strong conversion rate. For those already with their feet in social media ads, this guide will have a measurable impact on your social advertising ROI.
Five ways you can increase the ROI of your social media ads are:
- Cover all bases
- Boost content with free services
- Creative campaigns
- How to display your product
- Track everything
1. Cover All Bases
The world of social media has grown extensively over the past decade. From the days of MySpace to TikTok, the landscape is ever-changing, and you need to cover all bases.
Take your time researching social media platforms and gain a better understanding of the type of social media ads you wish to create.
Every social media platform has a different target demographic, and each platform offers different ways of advertising. If you want to target younger generations, TikTok and Instagram ads are favourable, with these platforms utilising influencers and algorithms.
Alternatively, if you want to target older and more professional demographics, then Facebook and LinkedIn are great platforms.
Understanding your target audience and targeting the appropriate platforms will allow you to save money on your ad spend in the long run.
In addition to this, making use of retargeting campaigns will help to place your advertisement in front of audiences that have already interacted with your business in some way. By retargeting these customers, your products are placed at the forefront of their mind and will remind them of the action that they didn’t complete, meaning they’re more likely to convert.
2. Boost Content With Free Services
One of the key methods being implemented by many small businesses in recent years is by using free promotion. This includes creating engaging social media ads and utilising the vast reach of Instagram reels and TikToks.
Although using younger platforms may seem alien, using these methods is a great way to reach young audiences and engage them with your content.
When you consider that recent statistics show that consumer spending on Tiktok has reached and surpassed $2.5 billion dollars in 2021 alone, it’s evident why you should be making the most of such platforms.
The immense power that platforms such as TikTok have regarding advertising, then, emphasise why you should be boosting your content with free services.
3. Creative Campaigns
Social media platforms are inundated with content, so how do you make your content stand out?
Creativity is key when it comes to creating an ad campaign that captures the attention of your audience whilst also engaging them to learn more.
Take your time branding your business, as you want to make sure that your advertisements encapsulate what your brand stands for and the message you’re trying to convey, all whilst selling your products.
This is especially important if you are a small business just starting out, as brand awareness and authority are still in their infancy, and you need to build your reputation organically.
4. How To Display Your Product
Determining how you want your product or service to be displayed is essential before you spend any of your advertising budget.
Do you want your product to look professional or quirky? Could the use of influencers help to boost your product to specific targeted audiences? Consider your brand message and let this inform how your advertisement will look.
The answers to these questions will come in use when you are considering which type of advertisement to use.
Different types of adverts will allow your products to shine in different ways. Let’s dive into a few examples:
Video
Display your product or service in full view with a video advertisement on Facebook or Instagram, as this can showcase and explain why your audience needs your product in detail.
Video services can be incredibly important to businesses as consumers love the format, evidenced by a study finding that ‘43% of people state they want to see more videos from companies in the future’.
Image
For displaying a solo product, an image advertisement may be perfect for you.
This is great for businesses with limited but high-value products, as you can display them in high definition, with a sole focus.
Carousel
For a business with many products, this carousel advertisement design allows you to showcase various products.
This allows the consumer to scroll through your chosen products with clickable links to each.
Explore your options before choosing a suitable advertisement strategy.
5. Track Everything
Tracking your social media ads is essential to measure ad performance. Metrics that you can use to track the effectiveness of your social media ads include click-through-rate (CTR), cost-per-acquisition (CPA), and conversion rate just to name a few.
Measuring these metrics will help you to keep track of how effective your social media ads are, with the data collected informing future advertising campaigns.
If tracking your ads shows that they’re not performing well, then you know that the strategy needs to change direction in the future.
Author Bio: Written by Zac, on behalf of Aura Ads, an eCommerce video ad service based in Cardiff, Wales.I simply love to write. Communicating value and education through writing is what makes me tick. That’s why I took up a role in marketing so that my written communication passion could be fulfilled every day.
